Adobe Turns Up the Volume on AI With New Ways to Generate Soundtracks and Audio

Adobe’s hub for all things AI, Firefly, is central to its latest innovations. The company announced a ton of AI-powered updates at its Max creative conference on Tuesday. While the rest of us have been obsessing (and worrying) over OpenAI’s new Sora AI slop app, Adobe is headed in a different direction: Its newest features are for generating AI audio.

Adobe was the second big tech company to introduce AI-generated audio to its AI video model, following Google’s Veo 3. Its previous AI audio tool was…