AI-powered search engines rely on “less popular” sources, researchers find

OK, but which one is better?

These differences don’t necessarily mean the AI-generated results are “worse,” of course. The researchers found that GPT-based searches were more likely to cite sources like corporate entities and encyclopedias for their information, for instance, while almost never citing social media websites.

An LLM-based analysis tool found that AI-powered search results also tended to cover a similar number of identifiable “concepts” as the traditional…