American Giant Redesigns Its Iconic Classic Full Zip Hoodie

In 2012, San Francisco apparel shop American Giant released its very first product, a zip-up hooded sweatshirt that put the company on the map. Officially called the Classic Full Zip, most people know it as “the greatest hoodie ever made,” thanks to the headline on a Slate article touting its charms.

After that story, things took off for American Giant. In the 13 years since, the company has sold 1 million hoodies. It has also grown its brand and added a range of casual tops and bottoms, all of it…