Are LLM Visibility Trackers Worth It?

TL;DR

1. When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others.
2. LLMs give different answers to the same question. Trackers combat this by simulating prompts repeatedly to get an average visibility/citation score.
3. While simulating the same prompts isn’t perfect, secondary benefits like sentiment analysis are not SEO-specific issues. Which right now is a good thing.
4. Unless a visibility tracker offers enough scale at a reasonable price, I would be wary. But if the traffic converts well and you…