As Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks

Zoho Corp’s homegrown messaging app Arattai has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.

But amid all the positive chatter, some privacy-conscious users have pointed out that Arattai lacks a very important feature that could disadvantage it when compared to WhatsApp and most other available messaging apps — default end-to-end encryption (E2EE).

Arattai vs WhatsApp: What is the privacy concern?

Zoho promotes Arattai as a privacy-first service, with all user data stored in…