Australian content creators feel sting of losing young fans to social media ban

Australian content creators are reporting drops in followers and views a day after the country imposed a sweeping teen social media ban, posing risks for incomes and forcing rethinks of content strategies.

Josh Partington, 29, typically gets 100,000 views on his TikToks, where he makes comedy skits about everyday life in Australia. But his first video since the ban started on Wednesday has barely reached one-tenth of that.

“Both my TikTok and Instagram videos from yesterday underperformed pretty noticeably,” he said. “They both landed under 10,000…