SUMMARY The comment was made by Li Xiongwei’s lawyer in response to the Income Tax Department’s opposition to his bail plea Xiongwei is also seeking to...
SUMMARY JioMart began its ‘Tyohaar Ready Sale’ on September 23, along with competitors like Flipkart and Amazon JioMart saw more than 60% of its sales coming...
Counterfeiting is an age-old hazard for businesses. It hampers the revenue flow and causes financial losses. The reputational damage it causes to brands is even bigger....
SUMMARY India’s digital revolution can only be complete when ecommerce and payment technologies are democratised, reaching every citizen and speaker of vernacular languages Multilingual voice assistance...
SUMMARY Tier II & III cities have experienced a significant rise in disposable incomes, contributing to the growth of D2C brands in these markets D2C brands...
SUMMARY The transition from online to offline represents a bold move that allows D2C brands to connect with customers in new and meaningful ways Going offline...
SUMMARY For a D2C brand, having an effective funnel is the most critical to sustain customer acquisition Implementing strategies with enticing, unforgettable offers and customer recognition...
SUMMARY One-size-fits-all marketing is a thing of the past; nowadays, data-driven decision-making is everything Customers want companies to recognise their particular demands and provide individualised experiences....
SUMMARY When customers feel valued and seen, they’re more likely to become loyal advocates for your brand Success lies in optimising the post-purchase funnel and creating...
SUMMARY Data has backed up the fact that retargeted users are highly engaged and more likely to complete a purchase To get the best result out...
