[ad_1] The strategies that worked in 2025 will not carry your campaigns through the new year. Buyer behavior is evolving, budgets demand tighter discipline, and channels...
[ad_1] Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The feature is part of a four-feature Maps...
[ad_1] Google is rolling out an experimental feature that lets Search Console users configure the Search results Performance report using natural language instead of manual filter...
[ad_1] Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional...
[ad_1] People keep asking me what it takes to show up in AI answers. They ask in conference hallways, in LinkedIn messages, on calls, and during...
[ad_1] The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far...
[ad_1] Google released its Year in Search data, revealing the queries that saw the largest spikes in search interest. AI tools featured prominently in the global...
[ad_1] AIO Is Reshaping Click Distribution On SERPs AI Overviews change how clicks flow through search results. Position 1 organic results that previously captured 30-35% CTR...
[ad_1] Previous predictions: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 This is my 8th time publishing annual predictions. As always, the goal is not to be right but to practice thinking. For example,...
[ad_1] Every month, companies lose millions in unrealized search value not because their teams stopped optimizing, but because they stopped seeing where visibility converts into economic...
