[ad_1] This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more...
[ad_1] As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing...
[ad_1] People are increasingly turning to AI for answers, and publishers are scrambling to find ways to consistently be surfaced in ChatGPT, Google AI Mode, and...
[ad_1] A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and...
[ad_1] This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns?...
[ad_1] As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause...
[ad_1] SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.” With...
[ad_1] There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean...
[ad_1] The Movement For An Open Web and other organizations filed a legal challenge against Google, alleging harm to UK news publishers. The crux of the...
[ad_1] Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update...
