Automattic’s Legal Claims About SEO… Is This Real?

SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine excessively used words like “WordPress” to rank in search engines as part of an “infringement” campaign that uses WordPress trademarks in commerce. A close look at those claims shows that some of the evidence may be biased and that claims about SEO rely on outdated information.

Automattic’s Claims About SEO

Automattic’s counterclaim asserts that…