B2B Content Marketing Has Changed: Principles Of Good Strategy

This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd.

Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space.

Modern content strategy that works is a blended approach designed to create community around shared experiences, build lasting relationships, and establish genuine trust and influence. It’s about leaning into individuality within niche communities by creating content that resonates with…