Biggest Is Best, Except If It’s Not

This past April marked the 10-year anniversary of the Apple Watch. Those early aluminum, stainless steel, and—yes—18k gold models launched without a clear idea of what they were for. Apple wanted its smartwatch to be a fashionable timepiece, a fitness tracker, a cellphone, a music player, a turn-by-turn navigator, and more. It seemed obvious that the Apple Watch could eventually replace the iPhone. A decade later, that is not only not the case, it’s…