Blockchain Has Earned Its Place In Sports As Core Infrastructure

Opinion by: Dima Saksonov, founder and CEO of Atleta Network

The sports industry has become the distribution channel for blockchain’s mainstream moment. Leagues, teams and venues are running verifiable ticketing, identity and rights-management systems as mission-critical infrastructure that operates at stadium scale.

This shift has positioned sports organizations as decisive buyers that carry blockchain into everyday fan experiences.

In the earlier cycles, crypto chased shortcuts to make a name in the mainstream, and the sports industry (eagerly…