Can Tata Digital Spice It Up?

Troubles seem to be far from over for Tata Digital-run BigBasket. 

Once the poster child of India’s online grocery delivery finds itself entangled in deepening losses, shrinking revenues and sustained churn in user base amid raging murmurs of a corner office crisis. 

The company was seen as a crown jewel when Tata Sons acquired a majority stake in BigBasket in 2021, betting on grocery as its anchor in the digital ecosystem. Grocery has always been a high-frequency category central to Indian households and BigBasket, then the market…