CityMall’s Many Left Turns Into The INR 1,000 Cr Revenue Club

Be it the bustling bazars of Bareilly in Uttar Pradesh or the colourful neighbourhoods of Jodhpur in Rajasthan, there is something about India’s tier II and III cities and towns that draws all of us in.

This charmed CityMall founders, Angad Kikla, Naisheel Verdhan and Rahul Gill, too, to make India’s small towns their playground when they launched the ecommerce platform, now dedicated to groceries alone, in 2019. 

“While metros and tier I cities still dominated online consumption when we started, the real transformation was happening in…