Companies question whether AI is delivering real business value

After three years of aggressive spending and experimentation, companies are now questioning whether artificial intelligence is delivering real business value. “The pixie dust phase is over. Everyone is now asking where the ROI is,” Didier Bonnet, professor of strategy and digital transformation at IMD Business School, told ET.

Speaking on the sidelines of CII Edge Summit,2025, Bonnet said many boards are struggling to make sense of AI investments, and CEOs are under pressure to show results. “Confused boards and overwhelmed CEOs” are already…