Consumer Privacy Has Entered the Premium Tier

Mumbai (Maharashtra) [India], December 16: Once upon a time, privacy was implied. You bought a product, used it, and went about your day without assuming your behavior would be logged, modelled, sold, and re-marketed back to you with unsettling accuracy.

That assumption is now considered quaint.

Today, consumer PC has been rebranded — not as a right, not even as a baseline expectation — but as a feature. Sometimes a premium one. Sometimes optional. Occasionally, it is hidden behind a paywall that smiles politely while doing it.

The…