Data Shows How AI Overviews Is Ranking Shopping Keywords

BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate, aggressive choices” about where AI shows up and where it does not. These trends show marketers where AI search is showing up within the buyer’s journey and what businesses should expect.

The data indicates that Google is concentrating AI in parts of the shopping process where it gives clear informational value, particularly during research and evaluation. This aligns AI Overviews with the points in…