DOJ aims to break up Google’s ad business as antitrust case resumes

In its opening arguments in the AdTech case, the government claims Ad manager was intimately tied to the antitrust behavior, and its proposed remedies would pass muster under the standard Mehta employed. Government lawyers contend that remedies must be designed to restore competition, and Google’s iron grip on online display ads can only be solved in one way. “Nothing short of a structural divestment is sufficient to bring meaningful change,” said the DOJ’s Julia Tarver…