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Ecommerce festive sales temper down after big September 22 surge
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Ecommerce platforms are showing signs of easing demand after a strong start to flagship festive season sales events launched last week. Industry executives, brand founders, and analysts are however hopeful that demand will rebound in the run-up to Diwali festival.
Sales in the week starting September 22 accounted for about 51% of the total expected festive sales this year, generating about Rs 60,700 crore in gross merchandise value (GMV), according to data from ecommerce consultancy Datum Intelligence shared with ET. This marks a 29% rise in the first…
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