Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates

There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The change could also be subtle, like an infrastructure update that enables finer relevance and quality judgments. Here are eight commonly overlooked reasons for why a site may have lost rankings after a Google core update.

Ranking Where It’s Supposed To Rank?

If the site was previously ranking well and now it doesn’t, it could be what I call “it’s…