AI
Experts hail deepfakes labelling rules, flag usage, overreach risks
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India’s proposed amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 have drawn a mix of optimism and caution from legal and industry experts.
The changes mandate that social media platforms label AI-generated or synthetic content prominently, as part of the government’s efforts to counter the rising menace of deepfakes.
Under the draft amendments notified by the Ministry of Electronics and Information Technology (MeitY), social media platforms such as Meta, X and Google would be required to…
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