Facebook adds fan challenges, custom badges for creators

Facebook is rolling out features that aim to bring fans closer to their favorite creators: fan challenges and customized top fan badges.

The fan challenges feature will allow creators to prompt their followers with specific challenges. Followers can participate by making a reel or a post as a response. To encourage more engagement and participation, the particular challenge hashtag will appear in a leaderboard that ranks the submissions in order of how many reactions it gets.

These kinds of challenges have been popular on short form video…