Facebook rolls out new tools for creators to track accounts stealing their content

Creators on Facebook and Instagram have long griped about accounts that lift their videos without permission. Now, Meta is rolling out a new tool that allows creators to more easily track when their videos have been reposted by others.

The company introduced a new tool for creators called “content protection,” which can automatically detect when a creator’s original reel is reposted, either fully or partially, on Facebook or Instagram. Creators who are enrolled will be able to see which accounts have…