Former Merkle India CSO and Fractal Ink Founders Launch App ‘BoiPoka’ to Connect Readers Through Their Books

New Delhi [India], December 4: BoiPoka Labs Private Limited today announced the launch of BoiPoka, a mobile app that lets readers digitise their entire bookshelf with a single photograph and discover people who share their literary interests. The app was created by Meera Raman, former Chief Strategy Officer at Merkle India. They recognised that existing apps stored books or showcased personas, but none helped people find each other through the ideas that mattered to them. BoiPoka was built to address that gap.

• BoiPoka offers an…