Gemini 3 Arrives & Adobe Buys Semrush

Welcome to the week’s Pulse: updates affect how AI surfaces content, how you track brand demand, and where core SEO tools sit in the wider marketing stack.

Google launched Gemini 3 directly into AI Mode in Search, Adobe announced a $1.9 billion acquisition of Semrush, and Google shipped two reporting updates in Search Console: custom annotations and a branded queries filter.

Here’s what matters for you and your work.

Google Brings Gemini 3 To AI Mode On Launch Day

Google released Gemini 3 Pro and integrated it into AI Mode in Search on day one….