Get Your Ad Campaigns Ready Before Black Friday

For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests.

If you’re managing Google Ads, Microsoft Ads, or any ad platform in between, this time of year can either be a strong finish or a missed opportunity.

The difference usually comes down to planning.

If you’re looking to approach Black Friday with a more structured and thoughtful strategy, keep reading. This article focuses on what you can control (like budgets, campaign builds, and feed…