GitHub vs. Amazon: 2025’s Gifts for Programmers and Sysadmins

For this year’s holiday celebrations, Hallmark made a special Christmas tree ornament, a tiny monitor displaying screens from the classic video game “Oregon Trail.” (“Recall the fun of leading a team of oxen and a wagon loaded with provisions from Missouri to the West.”)

That’s what’s different about 2025: Top sites and major brands are now targeting the “tech” demographic — including programmers, sysadmins and even vintage game enthusiasts!

And when Hallmark and Amazon are chasing the same customers as GitHub and…