Google Says It Surfaces More Video, Forums, And UGC

Google says it has adjusted rankings to surface more short-form video, forums, and user-generated content in response to how people search.

Liz Reid, VP and head of Google Search, discussed the changes in a Wall Street Journal Bold Names podcast interview.

What Reid Said

Reid described a shift in where people go for certain questions, especially among younger users:

“There’s a behavioral shift that is happening in conjunction with the move to AI, and that is a shift of who people are going to for a set of questions. And they are going to…