Govt. Proposes ‘Country of Origin’ Filter for Ecommerce Players

Centre’s draft asserts that every ecommerce entity listing imported products must provide consumers with an efficient way to search and sort products by country of origin

The amendment aims to provide Indian manufacturers with equal visibility and encourage greater domestic consumption

Ecommerce players were already mandated to add the ‘Country of Origin’ tag on all their featured products

The Ministry of Consumer Affairs’ (MCA’s) department of consumer affairs…