How AI Is Redefining Search And What Leaders Must Do Now

Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but of how to adapt to a new era where visibility spans AI-driven assistants, multimodal tools, and fragmented user journeys.

Two forces drive this disruption: rapid advances in technology and the accelerating adoption of new search behaviors by younger demographics.

As these forces converge, traditional measures of success such as rankings, traffic, and…