How And Why Google Rewrites Your Hard-Earned Headlines

TL;DR

1. Google can and does rewrite headlines and titles frequently. Almost anything on your page could be used.
2. The title is not all that matters. The entirety of your page – from the title to the on-page content – should remove ambiguity.
3. The title tag is the most important term. Stick to 12 words and 600 pixels to avoid truncation and maximize value from each word.
4. Google uses three rough concepts – Semantic title and content alignment, satisfactory click behavior, and searcher intent alignment – for this.

Image Credit: Harry…