How High Can Udaan Fly? A Look Into Its Blueprint For Revival

Business-to-business ecommerce unicorn Udaan has flown into rough weather with its growth engine sputtering and revenues going flat.  

Once hailed as the digital backbone of India’s fragmented wholesale market, connecting manufacturers, brands, traders, and small retailers across categories from FMCG and lifestyle to electronics and pharma counting on its strict fiscal discipline to wriggle out of the fiscal mess and green shoots of revival have started showing.

The company’s gross merchandise value (GMV) inched up barely 1.7% to INR…