How India Eats is changing: Swiggy sees food trends fueling its profitability push

The new How India Eats 2025 report by Swiggy and Kearney highlights a major shift in how the country consumes food — from a sharp rise in experimentation to a surge in dining out across smaller towns. Regional cuisines such as Pahari, Bihari and Bengali are moving into the mainstream, traditional Indian beverages are gaining new life, and non-metro dine-out growth is accelerating faster than in big cities. These shifts, the report suggests, are shaping the next leg of India’s $125-billion food services market.

Against this backdrop, Swiggy Food is…