How Misfits Is Capturing The “Idle Hours” Market

With fleeting attention spans, it’s no wonder that many people complain about getting bored too quickly or not being able to find the time to pursue their passions. 

But, taking this as a problem to solve, is a whole another game. In-person social gatherings, creative activities, community engagement are seen as a way to escape pressure and kill boredom.

Gurugram-based Misfits knows this all too well. The idea emerged because the founders could not figure out how to kill time on weekends or idle hours. Shashwat Narhatiyar, Chaitanya…