How People Really Use LLMs And What That Means For Publishers

OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights.

TL;DR

1. LLMs are not replacing search. But they are shifting how people access and consume information.
2. Asking (49%) and Doing (40%) queries dominate the market and are increasing in quality.
3. The top three use cases – Practical Guidance, Seeking Information, and Writing – account for 80% of all conversations.
4. Publishers…