How To Measure Impressions & Visibility

AIO Is Reshaping Click Distribution On SERPs

AI Overviews change how clicks flow through search results. Position 1 organic results that previously captured 30-35% CTR might see rates drop to 15-20% when an AI Overview appears above them.

Industry observations indicate that AI Overviews appear 60-80% of the time for certain query types. For these keywords, traditional CTR models and traffic projections become meaningless. The entire click distribution curve shifts, but we lack the data to model it accurately.

Brands And Agencies Need To Know: How…