How Yes Madam Is Building A INR 200 Cr Beauty-Tech Business

Long before the pandemic pushed salons to offer at-home services, women worldwide were craving them, not for safety, but for convenience. At-home alternatives — few and far between a decade ago — promised convenience but often fell short on quality, hygiene and transparency. Products came in unmarked bottles. The tools looked dubious. And pricing was negotiated on the spot. 

Essentially, home salon services saw the same flaw persist for years: A striking lack of standardisation. The quality of beauty and wellness offerings leaned heavily…