IAMAI Raises Red Flags On MeitY’s Draft AI Labelling Rules

In its submission, IAMAI noted that the proposed definition of synthetic and manipulated content (SGI) is so broad that it could include routine digital edits made for accessibility, moderation or basic user adjustments

Under the draft proposal, the MeitY has sought visible or audible labels on at least 10% of synthetic content, user declarations, and expanded due-diligence requirements for intermediaries

The debate comes amid a surge in AI misuse in India, with deepfake-driven…