Remember Microsoft’s Mixer platform? I sure do.
I loved streaming on Mixer. I used to have a fun little morning show with former Xbox alumni-turned-YouTuber RobeyTech. Microsoft purchased Mixer (then Beam) for an undisclosed amount of money back in 2016 . Later, it spent, reportedly, tens of millions acquiring talent like Ninja and Shroud into exclusivity contracts, pulling major talent away from Twitch and other competing platforms in attempts to find growth. Sadly, it was not meant to be.