A huge report from Consumer Reports, Groundwork Collaborative and More Perfect Union has revealed that pricing experiments by Instacart could be inflating or reducing grocery prices for different users on the same items at the same stores. These prices could differ up to 23% at some of the largest grocers in the country, including Costco, Kroger, Safeway and Target.
The collaborative report involved enrolling 437 shoppers across four cities where individual shoppers would add the same items to their…
