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Instacart is ending its controversial price tests

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Instacart has it will be ending price testing on its platform. This comes after a published earlier this month revealed pricing experiments that led to some customers seeing higher prices than others and the last week it would be investigating the grocery delivery app.

“Effective immediately, Instacart is ending all item price tests on our platform. Retailers will no longer be able to use Eversight technology to run item price tests on Instacart,” an Instacart spokesperson shared with Engadget. The…

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