iPhone 17 and other premium phones now available on subscription: How the model works

A new subscription-based smartphone service has entered the Indian market, offering an alternative to buying phones outright or through EMIs. BytePe, founded by former Flipkart executive Jayant Jha, lets users access premium devices—such as the iPhone 17 series—by paying a fixed monthly fee instead of purchasing the phone upfront.

How the model works?

• Users select a smartphone and pay a monthly subscription fee.
• The tenure typically runs for 12 months.

At the end of the period, users can:

• Upgrade to a newer device
• Return the…