Is It Better To Refresh Content Or Create New Pages?

This week’s Ask An SEO asks a classic content conundrum:

“Are content refreshes still an effective tactic, or is it better to create new pages altogether?”

Yes, content refreshes are still an effective tactic in cases such as:

• Product releases where you only continue to sell the new product (new colors or sizes and other variants, but the same product).
• Data is released and should be updated for the content to be helpful or accurate.
• New customer or reader questions that are something readers are considering and thinking about.
• New brands…