It’s time for Google to turn its Pixel into the iPhone

Yeah, I said it. I don’t expect it to be a popular opinion, but I said it. If Google really wants all of its wildest Pixel dreams to come true, it has to look across the aisle. It needs to examine Apple’s control over the entire iPhone pipeline and seek to emulate it, transforming the Pixel from just another Android option into the go-to device for the purest Google experience on the market.

And yes, I realize that the Tensor project and Pixel UI have already started…