Jon M. Chu Says AI Couldn’t Have Made One of Wicked’s Best Moments

If there’s anyone who understands the importance of viral marketing, it’s Wicked: For Good director Jon M. Chu.

At WIRED’s Big Interview event in San Francisco, the onetime YouTuber and Crazy Rich Asians director said that working with acts like Justin Bieber taught him the value of connecting with fans online during the creation process. While directing Bieber’s concert film, Never Say Never, in the late aughts, Chu said the then-14-year-old star used Twitter to introduce him to fans. After…