Learning From Last Year’s Winning Tactics

Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobile-first shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 planning window about to close, brands must analyze the critical data, emerging trends, and strategic lessons learned from last year to build effective campaigns that maximize reach, engagement, and revenue.

Below, discover the stats and strategies shaping this year’s Black Friday – and examine the innovative approaches of Amazon, Walmart, and Target to…