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Mamaearth parent invests in Couch Commerce to boost oral care play
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Honasa Consumer, the parent company of personal care brand Mamaearth, and The Derma Co., will acquire a 25% stake in Couch Commerce for Rs 10 crore, according to an exchange filing on Wednesday.
The company’s board approved the proposal to invest in Couch Commerce via compulsorily convertible preference shares (CCPS). Couch Commerce sells toothpaste and teeth whitening products under the oral care brand Fang Oral. The deal is expected to close within four weeks from now.
The deal would support “expansion of addressable market through early-stage…
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