Meesho IPO: There’s no slowdown, India among the least penetrated ecommerce markets globally: CEO Vidit Aatrey

As Meesho readies itself for the public markets — it is poised to become the first new-age horizontal ecommerce marketplace to list in India — the company is doubling down on its asset-light strategy, while simultaneously working to widen its user base, cofounder and CEO Vidit Aatrey told ET. Meesho’s model, which mirrors Asian ecommerce giants Pinduoduo and Shopee, contrasts sharply with that of homegrown rivals Flipkart and Amazon, which have poured billions of dollars into building deep logistics and supply-chain infrastructure. In a…