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Meta bans general-purpose AI chatbots from WhatsApp Business platform

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Meta-owned WhatsApp has updated its business application programming interface (API) policy and will no longer allow general-purpose artificial intelligence (AI) chatbots on its platform, a move that will impact several AI companies using WhatsApp to deliver conversational services.

Effective January 15, 2026, the new policy introduced a dedicated section addressing “AI providers.”

Under the change, companies that create or distribute general-purpose chatbots such as Sam Altman-led OpenAI, Aravind Srinivas’ Perplexity, Khosla Ventures-backed

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